2003 Dietary Supplement Rebranded Logo Design
▲ LOGO
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Organization
TRIMSPA
Project
Logo Design
Role
Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe Photoshop
Skills & Knowledge
Brand Development | Brand Identity Design | Brand Standards | Color Theory | Corporate Stationary Design | Graphic Design | Typography
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INTRO & GOAL
The TrimSpa brand dietary supplement for weight loss gained its initial popularity as a product promoted exclusively through traditional direct marketing channels — primarily radio ads, postcards, and remnant media buys in local newspapers. A transition to a competitive nationwide retail sales brand necessitated a rebranding, beginning with a new logo and brand color palette. The goal was to position the diet pill as a beauty product — something as typically (and publicly) used as lip gloss.
STRATEGY & PROCESS
Contemporary graphic design, typography, and primary brand colors in the fashion industry were evaluated. Competitor positioning, color palettes, and messaging were assessed. Refreshed brand positioning, beginning with a logo would be crafted from this research.
SOLUTION & OUTCOME
A new logo was designed, an assertively sophisticated color palette was selected, and TrimSpa in text form was updated to read TRIMSPA to more closely reflect the brand identity in body copy.