2009 Printed Brochure Series for The Graduate School at Rowan University
▲ TRIFOLD BROCHURES
▲ TRIFOLD BROCHURE COVERS
▲ TRIFOLD BROCHURE INTERIOR
▲ TRIFOLD BROCHURE COVERS
[ details ]
Organization
Rowan University
Project
Printed Brochure Series for The Graduate School at Rowan University
Role
Graphic Designer
Tools & Technology
Adobe InDesign | Adobe Photoshop
Skills & Knowledge
Brand Stewardship | Color Theory | Content Marketing | Graphic Design | Higher Education Marketing | Layout & Composition | Print Production | Typography
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INTRO & GOAL
The Graduate School at Rowan University needed updated printed brochures for info sessions and other admissions activities.
STRATEGY & PROCESS
Assess past samples and update content using semi-timeless copy about each academic college, including its program offerings and all accreditations, awards, rankings, etc.
SOLUTION & OUTCOME
An updated suite of printed brochures for The Graduate School at Rowan University was produced, featuring each of the academic colleges offering graduate-level degree and certificate programs. Layout and design echoed core Rowan-branded marketing publications at the time while effectively differentiating The Graduate School’s offerings from related undergraduate programs. Contributed to a 23% year-over-year graduate program enrollment increase.