2012 Special Publication: “Health Sciences in Southern New Jersey”
▲ PUBLICATION COVER ART
▲ INTERIOR PAGES
▲ INTERIOR 2-PAGE SPREAD
▲ SECTION INTRO PAGES
[ details ]
Organization
Rowan University
Project
Special Publication: “Health Sciences in Southern New Jersey”
Role
Copywriter, Data Visualization Designer, Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe InDesign | Adobe Photoshop | Microsoft Excel | Microsoft PowerPoint | Microsoft Word
Skills & Knowledge
Brand Stewardship | Brand Storytelling | Color Theory | Competitive Analysis | Conceptual Thinking | Copywriting | Creative Development | Cross-Functional Collaboration | Customer-Centric Mindset | Graphic Design | Higher Education Marketing | Iconography | Layout & Composition | Market Research | Photo Editing | Print Production | Storytelling | Strategic Communications | Typography | Visual Information Design
Kudos
2013 MarCom Gold Awards Winner
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INTRO & GOAL
Promote Rowan University’s thought leadership position with respect to the legislated joint College of Health Sciences in partnership with Rutgers-Camden as specified in the New Jersey Medical and Health Science Education Act of 2012. Craft a strategic publication on behalf of Rowan University’s Office of the President to illustrate and communicate a complex, extraordinary vision for the future of education in the region.
STRATEGY & PROCESS
Translated broad concepts and ideas in conjunction with myriad socioeconomic, education, and labor data into understandable renderings, charts, and infographics — all woven together by a seamless narrative designed to inform and inspire.
SOLUTION & OUTCOME
Created a short-run conceptual publication distributed to key stakeholders, “Health Sciences in Southern New Jersey.” This piece features a variety of custom infographics and engaging typography to inform and educate. The cover subtly dazzles with type printed using only a gloss varnish on top of the matte-coated cover stock, finished with a brand-friendly custom-colored double coil spine. “Health Sciences in Southern New Jersey” made a top-shelf first impression and was a memorable meeting leave-behind.