2011 Special Publication: “Evolution: A Vision for Rowan University”
▲ FRONT COVER & INTERIOR TABLE OF CONTENTS
▲ INTERIOR PAGES
▲ INTERIOR 2-PAGE SPREAD
▲ INTERIOR PAGES
[ details ]
Organization
Rowan University
Project
Special Publication: “Evolution: A Vision for Rowan University”
Role
Copywriter, Data Visualization Designer, Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe InDesign | Adobe Photoshop | Microsoft Excel | Microsoft PowerPoint | Microsoft Word
Skills & Knowledge
Brand Stewardship | Brand Storytelling | Color Theory | Competitive Analysis | Conceptual Thinking | Copywriting | Creative Development | Cross-Functional Collaboration | Customer-Centric Mindset | Graphic Design | Higher Education Marketing | Iconography | Layout & Composition | Market Research | Photo Editing | Print Production | Storytelling | Strategic Communications | Typography | Visual Information Design
Kudos
2011 Gold MarCom Awards Winner
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INTRO & GOAL
Craft a strategic publication on behalf of Rowan University’s Office of the President to illuminate key opportunities to meet the upcoming career-focused higher education needs of the region — specifically pertaining to those careers in the health sciences.
STRATEGY & PROCESS
Translated broad concepts and ideas in conjunction with myriad socioeconomic, education, and labor data into understandable renderings, charts, and infographics — all woven together by a seamless narrative.
SOLUTION & OUTCOME
Created a short-run conceptual publication distributed to key stakeholders, “Evolution: A Vision for Rowan University.” It was produced for Rowan University’s Office of the President as a follow-up to the prior year’s publication “Forward: A Vision for Rowan University.” The booklet’s innovative binding is comprised of a wrap-around cover format with unique punch holes for the copper-toned spiral binding — visible only on the back cover. The custom binding elevates an impressively tactile soft-touch black cover stunningly decorated with a 1-color Pantone metallic imprint. “Evolution” made a top-shelf first impression and was a memorable meeting leave-behind.