2010 Special Publication: “Forward: A Vision for Rowan University”
▲ FRONT COVER & INTERIOR SPREAD
▲ INTERIOR PAGES
▲ INTERIOR 2-PAGE SPREAD
[ details ]
Organization
Rowan University
Project
Special Publication: “Forward: A Vision for Rowan University”
Role
Copywriter, Data Visualization Designer, Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe InDesign | Adobe Photoshop | Microsoft Excel | Microsoft PowerPoint | Microsoft Word
Skills & Knowledge
Brand Stewardship | Brand Storytelling | Color Theory | Competitive Analysis | Conceptual Thinking | Copywriting | Creative Development | Cross-Functional Collaboration | Customer-Centric Mindset | Graphic Design | Higher Education Marketing | Iconography | Layout & Composition | Market Research | Photo Editing | Print Production | Storytelling | Strategic Communications | Typography | Visual Information Design
[ more ]
INTRO & GOAL
Craft a strategic publication on behalf of Rowan University’s Office of the President to illuminate key opportunities to meet the region’s upcoming career-focused higher education needs — specifically pertaining to those careers in the health sciences.
STRATEGY & PROCESS
Translated broad concepts and ideas in conjunction with myriad socioeconomic, education, and labor data into understandable renderings, charts, and infographics — all woven together by a seamless narrative.
SOLUTION & OUTCOME
Created “Forward: A Vision for Rowan University” on behalf of Rowan University’s Office of the Provost. The booklet’s novel binding is comprised of a wrap-around cover format with unique punch holes for the copper-toned spiral binding — visible only on the back cover. The custom binding complements the stunning metallic copper cover stock decorated using only black ink. Further contributing to the uniqueness of this short-run conceptual publication is the innovative use of step-up pages to differentiate internal content sections clearly.