2010 Awareness Billboard Ad for Cooper Medical School of Rowan University
▲ BILLBOARD INSTALLATION at commodore barry bridge
▲ BILLBOARD INSTALLATION at route 55 & draft concepts
[ details ]
Organization
Cooper Medical School of Rowan University
Project
2010 Awareness Billboard Ad
Role
Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe InDesign | Adobe Photoshop
Skills & Knowledge
Brand Stewardship | Color Theory | Creative Development | Customer-Centric Mindset | Graphic Design | Higher Education Marketing | Layout & Composition | Outdoor & Out-of-Home | Photo Editing | Print Production | Storytelling | Typography
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INTRO & GOAL
Raise regional awareness of the Cooper Medical School of Rowan University (CMSRU) in the months leading to the start of its inaugural class.
STRATEGY & PROCESS
Craft messaging to generate awareness and interest in the newest MD-granting medical school in the US. Design a billboard to grab the interest of the public.
SOLUTION & OUTCOME
This billboard was located on the eastbound side of the Ben Franklin Bridge, connecting Philadelphia to Camden. Another was located along Route 55, the only highway in South Jersey servicing counties and below the Turnpike. The messaging was designed to highlight CMSRU’s prioritization of Southern New Jersey and position the fledgling medical school as a viable upcoming option for NJ residents who otherwise hop across the river to Pennsylvania medical centers.