Rowan University Graduate Program Ads

2010 Graduate Program Print Ads in Industry Publications

Full-color quarter page ad in trade publication "Philadelphia Stories" created on behalf of the Writing Arts graduate program in Rowan University's College of Communication.

▲ PRINT AD

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Organization

Rowan University

Project

Graduate Program Print Ads in Industry Publications

Role

Graphic Designer

Tools & Technology

Adobe Illustrator | Adobe InDesign | Adobe Photoshop

Skills & Knowledge

Brand Stewardship | Color Theory | Content Marketing | Graphic Design | Higher Education Marketing | Layout & Composition | Print Production | Typography

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INTRO & GOAL

Several academic departments within Rowan University had budget for some minor advertising but needed creative support to execute the media buy effectively.

STRATEGY & PROCESS

Meet with departments to understand print ad specs, advertising goals, and any other pertinent deliverables.

SOLUTION & OUTCOME

Facilitated creative and provided support throughout the process, helping to alleviate the roadblocks of graphic design and printing jargon and unfamiliar file requirements. Departments seemed quite thrilled to have individual assistance in promoting their graduate programs.