2010 Executive Summary & Visualized Highlights
▲ FRONT/COVER PAGE
▲ INTERIOR PAGES
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Organization
Rowan University
Project
2010 Executive Summary: Annual Freshman Survey
Rowan University’s Office of Institutional Effectiveness, Research & Planning (IERP) surveyed all first-year undergraduate students. The responses gathered through these surveys provided additional information which, in turn, uncovered insights specific to the experience and expectations of Rowan’s newest class of students. Insights informed everything from enrollment management functions to campus counseling to financial aid forecasting and provided an additional measurement point when assessing a broad variety of programs and student initiatives. As part of the IERP staff, the annual executive summary publications featuring highlights from the survey data were crafted.
APPROACH & OUTCOME
Tableau-generated charts and graphs visualizing the most recent survey data were translated, the results were compared alongside the past 5–10 years of data to identify trends, and the remaining data was translated into key points accompanied by a brief, easily digestible narrative. The finalized PDF was distributed internally to the university community via email and posted online on the Rowan University Office of Institutional Effectiveness, Research & Planning website.
MY ROLE
Copywriting, Data Visualization Design & Graphic Design
KNOWLEDGE, SKILLS & TOOLS
- Strategy: Brand Stewardship | Visual Information Design
- Creative & Production: Color Theory | Copywriting | Data Visualization | Graphic Design | Infographic Design | Layout & Composition | Print Production | Storytelling | Typography
- Tools: Adobe InDesign | Adobe Photoshop | Microsoft Excel