Ross University School of Medicine Presentation Folder

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INTRO & GOAL

The comprehensive repositioning and rebranding of Ross University School of Medicine prompted a concurrent redesign of all informational and promotional collateral, including the presentation folder widely utilized at in-person events such as information sessions and various grad fairs at colleges and universities nationwide.

STRATEGY & PROCESS

This was an opportunity not simply to update the colors of the previous folder design but to think strategically about how it can complement and amplify the unique selling proposition and supporting proof points that affirmatively advocate Ross University School of Medicine as an MD-granting institution of choice. The folder’s interior presented an opportunity to tell Ross Med’s brand narrative through visually engaging and informative infographics because contents can be added to or removed from a presentation folder after it has been distributed to prospective students, their families, and guidance counselors.

SOLUTION & OUTCOME

On the cover, full-bleed photography of a Ross Med clinical student immediately captivates the viewer — accented by the rebranded tagline “Bold path. Proven record.” which succinctly conveys the universally shared experience of Ross Med students and alumni, as per brand research findings. On the interior left, an image of a Ross Med graduate graces the back — where it was visually interesting if the folder were empty but not critical to view if it weren’t — and infographics were incorporated into a custom die-cut vertical pocket — creating a vertical information design narrative. The interior right reiterates the tagline, and the bottom pocket includes business card slits and the Ross University School of Veterinary Medicine logo imprinted (in the event no card is inserted). A capacity spine was also included to account for the substantial viewbook often contained within the folder to eliminate unsightly cracking from overstuffing the folder. The result authentically echoed the brand essence of Ross University School of Medicine and was appropriately eye-catching on a display table at crowded events.