2024 Team Harris Volunteer-led Content Creation Team “Kamala’s Content Brigade”
▲ INSTAGRAM POSTS
▲ INSTAGRAM POST
▲ APPROVED CONTENT
[ details ]
Organization
DNC Team Harris
Project
Kamala’s Content Brigade
Role
Volunteer Content Creator
Tools & Technology
Adobe Bridge | Adobe Illustrator | Adobe Photoshop | Discord
Skills & Knowledge
Color Theory | Content Creation | Image Optimization | Layout & Composition | Organic Social Media | Visual Storytelling
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INTRO & GOAL
Democratic National Committee (DNC) volunteer-led team recruited marketing communications support for Team Harris to create digital content to amplify grassroots organic awareness and education efforts.
STRATEGY & PROCESS
Onboarded as part of Kamala’s Content Brigade with the designated role of “Creator.”
SOLUTION & OUTCOME
Created 50+ custom pieces of creative in various styles and treatments. All content was created for social media use in response to specific content creation requests from fact-checkers, writers, and other fellow volunteers. Content was shared via the DNC’s media distribution channels to elected officials, candidates, media, and other constituents.