Somerset Hills YMCA 2023 Y Wellness Tips Short Form Video Content
▲ YOUTUBE SHORT
▲ YOUTUBE SHORTS
▲ YOUTUBE SHORT
▲ YOUTUBE SHORT
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Organization
Somerset Hills YMCA
Project
Y Wellness Tips Short Form Videos
Role
Project Lead, Video Content Producer, Video Content Editor
Tools & Technology
Adobe Premiere Rush | Facebook | GoPro Quik | Instagram Reels | Loomly Social Media Management | Microsoft Excel | Microsoft Word | TikTok | Twitter/X | YouTube Shorts
Skills & Knowledge
Brand Compliance | Brand Storytelling | Content Creation | Content Marketing | Creative Development | Cross-Functional Collaboration | Customer-Centric Mindset | Intro/outro Graphics | Nonprofit Marketing | Organic Social Media | Project Management | Sound Editing | Storyboarding | Video Editing | Video Shoots | Word-of-Mouth Influence
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INTRO & GOAL
Drive engagement and interest in Somerset Hills YMCA’s expansive indoor fitness center by showcasing the variety of equipment through custom-created videos. Feature the Y’s personal trainers in the video content to drive awareness of and interest in personal training. Promote YMCA thought leadership in fitness by demonstrating proper form and equipment usage tips.
STRATEGY & PROCESS
Collaborated with Wellness Director to define the project goals, identify the audience, and select the most appropriate platform. Beginner-to-intermediate fitness-goers were identified as the target audience. Knowing that people tend to stick with what they know and are therefore comfortable with, this content was as likely to appeal to current fitness center users as those who never set foot inside the Y. Footage was shot and reviewed with Wellness Director to identify key messaging to be called out at specific points. Clips were then trimmed and edited to maintain interest. The type was set in Y brand-compliant typeface, and colors and subtle animation were applied. Stock music background befitting the energy level of the clips was added to the finished clips, and they were then exported for publishing.
SOLUTION & OUTCOME
A starter series of 8 videos, “Y Wellness Tips, ” was produced. Topics included: Crunches on the ball, Moving bodyweight plank, Adjusting treadmill height, Squatting dumbbells, Machine-assisted pull-ups, TRX row, High battle rope pull, and Next-level 2-point plank. The video content was initially published on TikTok, shortly thereafter recycled as Facebook Watch/posts and Instagram reels, and later uploaded as YouTube Shorts and a YouTube playlist.