2022 Magazine Ads in Somerset Hills City Lifestyle
▲ PRINT AD
▲ PRINT ADS
▲ PRINT AD
[ details ]
Organization
Somerset Hills YMCA
Project
Local Print Ads
Role
Graphic Designer
Tools & Technology
Adobe Acrobat Pro | Adobe InDesign | Adobe Photoshop
Skills & Knowledge
Audience Segmentation | Brand Differentiation | Brand Messaging | Brand Stewardship | Budget Management | Campaign Management | Content Creation | Creative Development | Customer-Centric Mindset | Graphic Design | Layout & Composition | Nonprofit Marketing | Print Advertising | Print Production | Strategic Marketing & Planning
[ more ]
INTRO & GOAL
Support membership and programming awareness, interest, and action among higher-income residents living within the service area of Somerset Hills YMCA.
STRATEGY & PROCESS
Audience-targeted print ads in a publication delivered to households local to this branch are an appropriate traditional tactic to compliment concurrent localized digital marketing and social media content.
SOLUTION & OUTCOME
Advertise in Somerset Hills City Lifestyle, a monthly local publication distributed to households with a home value of $500K+ in the New Jersey towns of Basking Ridge, Bernardsville, Bedminster, and Far Hills. Ad content was tailored specifically for this publication’s readership and promoted audience-appropriate seasonal offerings at Somerset Hills YMCA.