2020 Infographics for Greater Somerset County YMCA Branches
▲ infographics
▲ email newsletter content
▲ infographics
[ details ]
Organization
Greater Somerset County YMCA
Project
Infographic: What’s Open at the Y
Role
Graphic Designer
Tools & Technology
Accrisoft Freedom Website CMS | Adobe Illustrator | Adobe Photoshop | Daxko Engage Email/Marketing Automation | Hootsuite Social Media Management
Skills & Knowledge
Brand Compliance | Color Theory | Communications Strategy | Creative Problem-Solving | Crisis Communications | Customer Experience (CX) Strategy | Graphic Design | Layout & Composition | Reputation Management | Visual Information Design | Web Design
[ more ]
INTRO & GOAL
As New Jersey slowly permitted the reopening of various programs and facilities for specific age groups and populations, YMCA staff at all levels, departments, and locations were hearing the same question: “What’s Open at the Y?”
STRATEGY & PROCESS
Simplifying the question and answer in the form of a grid format was the most straightforward solution — with locations along the top row, specific programming listed down the lefthand column (grouped by area/type), and a red/yellow/green traffic light-style indicator system in between to instantly inform the viewer.
SOLUTION & OUTCOME
The resulting “What’s Open at the Y?” infographic helped distill a complex set of questions and answers for multiple audiences into one simple visual solution. The graphic was a mainstay on the Greater Somerset County YMCA website for months, and it was continually updated with every incremental reduction in restrictions on capacity, participation, PPE, and more. This simple infographic helped bring a bit of clarity and reliability to the chaos of everyday life in 2020 and 2021.