2017 Immersive 360º Virtual Campus Tour: Academic Classrooms, Labs, Experiential Learning Spaces, Amenities, and Campus Life
▲ VIDEO CONTENT
▲ VIDEO CONTENT screenshots
▲ VIDEO CONTENT
▲ VIDEO CONTENT screenshots
▲ VIDEO CONTENT
▲ VIDEO CONTENT screenshots
▲ VIDEO CONTENT
▲ VIDEO CONTENT screenshots
[ details ]
Organization
Ross University School of Veterinary Medicine
Project
360º Virtual Campus Tour: Academic Classrooms, Labs, Experiential Learning Spaces, Amenities, and Campus Life
Role
Creative Direction, Project Lead
Tools & Technology
Adobe Acrobat Pro | Microsoft Excel | Microsoft Word
Skills & Knowledge
Audience Insights | Brand Messaging | Brand Stewardship | Brand Storytelling | Budget Management | Competitive Analysis | Content Creation | Creative Development | Creative Services Management | Creative Team Leadership | Customer-Centric Mindset | Higher Education Marketing | Market Research | Stakeholder Management | Video Shoots | Vendor Management
Links to Content
- Classroom 1
- Lower Auditorium
- Anatomy Lab
- Anatomy Museum
- Clinical Skills Lab
- Simulation Lab
- Large Animal Teaching Facility
- Ross University Veterinary Clinic
- Diagnostic Lab
- Dog Kennel
- Aviary
- Large Animal Teaching Park
- Toxic Plant Garden
- Student Union
- Courtyard Amphitheater
- Wednesday Market
- On-Campus Housing
- Preparatory School
- Things to do Off Campus
Additional Credits
- Belinda Blakley: Production support
- Chad Hornyak: Production support
- Kristine Lester: Project management
- Alyson Morgan: Video production lead, Audio/Video editor, Primary interviewer, Intro/outro graphics creation
- OneFifteen Films: Professional videography onefifteenfilms.com
[ more ]
INTRO & GOAL
Unlike most veterinary schools, prospective students can’t easily visit Ross University School of Veterinary Medicine’s preclinical campus in the Caribbean on the island of St. Kitts. The largest AVMA-accredited veterinary school in the US needed a different way to convey the state-of-the-art learning and research facilities, the vibrant campus and island life, and the experiential learning opportunities, unlike any other veterinary school.
STRATEGY & PROCESS
A 360º virtual tour was the best way to bring the campus to prospective students across the US and Canada. A 360º video shoot was conducted for one week on-site. Scripted audio voiceover and informative contextual intro graphic overlays were added.
SOLUTION & OUTCOME
The resulting 360º virtual tour was uploaded to and shared via YouTube as a fully comprehensive tour and location-by-location playlist. It provides an entirely virtual experience of a campus tour where an expert guide leads you into a room/hall and shares relevant information. At the same time, prospective students and families look around them and soak in the scene unfolding around them in what feels like real-time. Additionally, custom-branded Google Cardboard 360 viewers for viewing the tour in 3D using a mobile phone were created and distributed at recruitment events for a fully immersive experience to view then and take home for later viewing and re-viewing. This project filled an essential gap in the Ross University School of Veterinary Medicine recruitment process, helping to drive emotional engagement and connection to the on-campus veterinary student experience.