2014 Special Publication: “2023 Vol. 1: Increasing Access”
▲ front cover & interior pages
▲ interior pages
▲ interior pages
▲ infographic
[ details ]
Organization
Rowan University
Project
2014 Special Publication: “2023 Vol. 1: Increasing Access”
Role
Copywriter, Data Visualization Designer, Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe InDesign | Adobe Photoshop | Microsoft Excel | Microsoft PowerPoint | Microsoft Word
Skills & Knowledge
Brand Stewardship | Brand Storytelling | Color Theory | Competitive Analysis | Conceptual Thinking | Copywriting | Creative Development | Cross-Functional Collaboration | Customer-Centric Mindset | Graphic Design | Higher Education Marketing | Iconography | Layout & Composition | Market Research | Photo Editing | Print Production | Storytelling | Strategic Communications | Typography | Visual Information Design
[ more ]
INTRO & GOAL
Craft a strategic publication on behalf of Rowan University’s Office of the President to illustrate and communicate a complex, extraordinary vision for education in the region over the next decade. Promote Rowan University’s thought leadership position with respect to the legislated joint College of Health Sciences in partnership with Rutgers-Camden as specified in the New Jersey Medical and Health Science Education Act of 2012.
STRATEGY & PROCESS
Translated broad concepts and ideas in conjunction with myriad socioeconomic, education, and labor data into understandable renderings, charts, and infographics — all woven together by a seamless narrative designed to inform and inspire.
SOLUTION & OUTCOME
Crafted “2023 Vol. 1: Increasing Access”, a short-run conceptual publication distributed to key stakeholders. This piece features a variety of custom infographics and engaging typography to inform and educate. The cover was a custom color-imprinted Pina Zangara stained wood cover with an aluminum screw post binding. Additional copies were saddle stitched with a standard full-bleed front cover design. “2023 Vol. 1: Increasing Access” made a top-shelf first impression and was a memorable meeting leave behind for a select few stakeholders.