2011 Special Publication: “Gloucester County College in partnership with Rowan University: A Prototype Plan for Increasing Access to Higher Education in Southern New Jersey”
▲ INFOGRAPHIC
▲ INFOGRAPHICS
▲ INFOGRAPHIC
▲ INTERIOR PAGES & FRONT COVER
[ details ]
Organization
Rowan University
Project
Special Publication: “Gloucester County College in partnership with Rowan University: A Prototype Plan for Increasing Access to Higher Education in Southern New Jersey”
Role
Copywriter, Data Visualization Designer, Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe InDesign | Microsoft Excel | Microsoft Word
Skills & Knowledge
Brand Stewardship | Brand Storytelling | Color Theory | Competitive Analysis | Conceptual Thinking | Copywriting | Creative Development | Cross-Functional Collaboration | Customer-Centric Mindset | Graphic Design | Higher Education Marketing | Iconography | Layout & Composition | Market Research | Photo Editing | Print Production | Storytelling | Strategic Communications | Typography | Visual Information Design
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INTRO & GOAL
Increase awareness, understanding, and favorable opinion of Rowan University’s innovative “academy model” — a model for expanding access to higher education using existing physical resources.
STRATEGY & PROCESS
Translated complex concepts into understandable renderings, charts, and infographics woven together by a narrative.
SOLUTION & OUTCOME
Produced “Gloucester County College in partnership with Rowan University: A Prototype Plan for Increasing Access to Higher Education in Southern New Jersey” — a short-run publication created on behalf of Rowan University’s Office of the President. Distributed to key stakeholders, this piece features a variety of custom infographics accompanied by an informational narrative designed to inform and persuade the audience. Further, this piece was created as a template for future, similar use.