2010 Graduate Program Industry Publication Ad Creative
▲ PRINT AD
▲ PRINT AD
[ about ]
Organization
Rowan University
Project
Graduate Program Print Ads in Industry Publications
Several academic departments within Rowan University had a budget for some minor advertising but needed creative support to execute the media buy effectively.
APPROACH & OUTCOME
Met with departments to understand print ad specs, advertising goals, and any other pertinent deliverables and facilitated creative and provided support throughout the process, helping to alleviate the roadblocks of graphic design and printing jargon and unfamiliar file requirements. Departments seemed quite thrilled to have individual assistance in promoting their graduate programs.
MY ROLE
Adobe Illustrator | Adobe InDesign | Adobe Photoshop | Brand Stewardship | Color Theory | Content Marketing | Graphic Design | Higher Education Marketing | Layout & Composition | Print Production | Typography
KNOWLEDGE, SKILLS & TOOLS
- Strategy: Brand Stewardship | Content Marketing | Higher Education Marketing
- Creative & Production: Color Theory | Graphic Design | Layout & Composition | Print Production | Typography
- Tools: Adobe Illustrator | Adobe InDesign | Adobe Photoshop