2009 24×36 Print Posters for The Graduate School at Rowan University
▲ POSTERS
[ details ]
Organization
Rowan University
Project
Posters for The Graduate School at Rowan University
Role
Graphic Designer
Tools & Technology
Adobe InDesign | Adobe Photoshop
Skills & Knowledge
Brand Stewardship | Color Theory | Content Marketing | Graphic Design | Higher Education Marketing | Layout & Composition | Print Production | Typography
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INTRO & GOAL
The Graduate School at Rowan University lacked campus posters to boost awareness among undergraduate feeder programs. This was an obvious gap, considering The Graduate School’s primary pool of applicants and enrollments was historically Rowan alumni.
STRATEGY & PROCESS
Assess any past samples that may have existed (and may have been created by an individual program/department as ad hoc promotional content).
SOLUTION & OUTCOME
Created a set of 24in x 36in posters for The Graduate School at Rowan University, featuring each of the academic colleges offering graduate-level degree and certificate programs. Layout and design echoed core Rowan-branded marketing at the time. Rowan University brand-compliant yellow top and bottom bars screened script lettering in the background, stylized type treatment, and more visually unite the series. Contributed to a 23% year-over-year graduate program enrollment increase.