2006 New Product Hard Case Wrap Retail Packaging & Endcap Display
▲ ENDCAP DISPLAY
▲ ENDCAP DISPLAY RENDERING & HARD CASE WRAP
[ details ]
Organization
Coleman Power-Tite
Project
Product Hard Case Wrap Retail Packaging & Endcap Display
Role
Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe Photoshop
Skills & Knowledge
Brand Compliance | Color Theory | Conceptual Thinking | Graphic Design | Layout & Composition | Packaging Design | Typography | Photo Editing | Print Production
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INTRO & GOAL
A retail partner needed a new endcap display for a forthcoming new product. The 2D rendering required to be provided to the buyer along with product specs, timelines, etc.
STRATEGY & PROCESS
The internal team did not have access to nor the skill set to utilize 3D rendering software at the time. A solution using existing Adobe software was necessary.
SOLUTION & OUTCOME
A mock endcap display rendering was created using Adobe Photoshop to illustrate the forthcoming shelf presence of the new product coming to market in select retail locations nationwide.