2004 Full Coverage Vehicle Graphics with Step-and-Repeat
▲ FULL VEHICLE WRAP
▲ ADDITIONAL VIEWS
[ details ]
Organization
TRIMSPA
Project
Full Tour Bus Wrap: Graphics with Step-and-Repeat
Role
Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe Photoshop
Skills & Knowledge
Brand Stewardship | Conceptual Thinking | Creative Problem-Solving | Layout & Composition | Typography | Photo Editing | Print Production | Vehicle Wrap Design
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INTRO & GOAL
Create a billboard on wheels — a complete wrap of the tour bus used to transport Anna Nicole Smith to scheduled appearances around the country. Incorporate a step-and-repeat into the design near the entry for media opportunities and additional brand awareness.
STRATEGY & PROCESS
Lean into Anna Nicole Smith’s popularity as TRIMSPA’s new celebrity spokesperson. Craft a design that is highly visible and intended to remain on-brand for a reasonable length of time.
SOLUTION & OUTCOME
Designed a complete 360° vehicle wrap for TRIMSPA’s Anna Nicole Smith tour bus. No two sides of the bus were the same. TRIMSPA X32 logos of varying sizes are featured on a high-contrast black background at the bus entrance to serve as an impromptu step-and-repeat board for potential press coverage of Anna entering/exiting the bus. Creative incorporated various imagery from TRIMSPA’s first formal photo shoot with spokesmodel Anna Nicole Smith. This vehicle wrap successfully functioned as a traveling billboard — frequently eliciting long stares as it drove by.