2004 TRIMSPA Special Event NASCAR Race Car Hood Featuring Anna Nicole Smith
▲ SPECIAL EVENT NASCAR HOOD & ANNA NICOLE SMITH
▲ PRE-RACE PHOTO & HOOD SIGNING
[ details ]
Organization
TRIMSPA
Project
TRIMSPA Special Event NASCAR Race Car Hood Featuring Anna Nicole Smith
Role
Graphic Designer
Tools & Technology
Adobe Illustrator | Adobe Photoshop
Skills & Knowledge
Brand Compliance | Brand Stewardship | Layout & Composition | Typography | Print Production | Vehicle Wrap Design
[ more ]
INTRO & GOAL
Create a custom NASCAR race car hood graphic for a specific race sponsorship, which includes an in-person appearance by TRIMSPA spokesmodel Anna Nicole Smith.
STRATEGY & PROCESS
Craft a hood design that is noticeably different while still looking like it belongs on TRIMSPA’s #32 car.
SOLUTION & OUTCOME
The resulting event-specific hood design incorporated Anna Nicole’s likeness. Visual contrast parameters and NASCAR creative requirements were met. The area of high contrast for the hood, which was signed by Anna Nicole Smith, provided additional photo opportunities for the TRIMSPA spokesmodel, who appeared that day in a branded mock racing suit.