2023 Messaging, Compliance, Launch, and Promotion of the YMCA’s Diabetes Prevention Program at select branches of Greater Somerset County YMCA
▲ Instagram Posts
▲ Website content
▲ Instagram Posts
▲ Instagram Event Posts
[ details ]
Organization
Greater Somerset County YMCA
Project
2023 YMCA’s Diabetes Prevention Program Launch & Marketing
Role
Copywriting, Project Lead, Social Media Marketer, Web Designer
Tools & Technology
Accrisoft Freedom Website CMS | Adobe Acrobat Pro | Daxko Engage Email/Marketing Automation | Facebook | Facebook Events | Google | Instagram | Loomly Social Media Management | Microsoft Word | SimpleTexting SMS/Text Messaging | Twitter/X
Skills & Knowledge
Audience Segmentation | Brand Messaging | Brand Stewardship | Brand Storytelling | Campaign Management | Communications Planning | Content Creation | Cross-Functional Collaboration | Customer Experience (CX) Strategy | Customer-Centric Mindset | Digital Signage | Email Marketing | External Communications | Event Promotion | Graphic Design | Integrated Marketing Communications | Layout & Composition | Marketing Compliance | MarTech Stack Proficiency | Multi-channel Marketing | Nonprofit Marketing | Organic Social Media | Partnership Branding | Print Production | Project Management | Social Media Marketing | Stakeholder Management | Strategic Marketing & Planning | Web Design | Word-of-Mouth Influence
Additional Credits
- Steve Clarke: Digital signage design, graphic design & print production
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INTRO & GOAL
Greater Somerset County YMCA planned to launch YMCA’s Diabetes Prevention Program at Somerset Hills YMCA, with a plan to expand to Hillsborough YMCA and Somerville YMCA as enrollment and staffing grew over time. The program required the inclusion (or explicit exclusion) of specific wording, program participation details, and other criteria that supported the weight loss, blood test, and other related claims directly following the clinically studied program. Compliance review and approval were required by YMCA of the USA before launching (or substantively editing) any program marketing or participant materials.
STRATEGY & PROCESS
Worked with YMCA of the USA to standardize all messaging and informational content regarding the Centers for Disease Control (CDC)-approved YMCA’s Diabetes Prevention Program developed in partnership with the National Institutes of Health (NIH).
SOLUTION & OUTCOME
Ensured 100% compliance regarding key claims, language support options, and approved photography in all marketing communications tactics, including posters, flyers, brochures, website content, member newsletter placement, digital display signage, targeted email campaign, and social media content. Met all internal promotional and event requests for print and digital materials necessary while ensuring continued compliance with YMCA brand standards and YMCA’s Diabetes Prevention Program requirements.