2018-2024 Photography for Program Marketing, Organic Content, Local Media, Community Events, Philanthropic Communications
[ details ]
Organization
Greater Somerset County YMCA
Project
Photography for Program Marketing, Organic Content, Local Media, Community Events, Philanthropic Communications
Role
Photographer
Tools & Technology
Adobe Bridge | Adobe Camera Raw | Adobe Photoshop
Skills & Knowledge
Composition | RAW Image Post-processing | Visual storytelling
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INTRO & GOAL
Supplement scheduled photo shoots (2018-2020). Meet marketing and communications photography needs following COVID-related budget reductions (2020-2024).
STRATEGY & PROCESS
Leverage prior photojournalistic experience and utilize personal cameras, lenses, and lighting to fill resource gaps.
SOLUTION & OUTCOME
Images shot, corrected, and published as needed for content marketing, philanthropic communications, staff recruitment, informational content, programming promotions, local media, and public relations.