2024 GroupEx Pro Class Category & Description Graphics
▲ CATEGORY GRAPHICS
▲ FITNESS LEVEL ICONS
▲ ITEMS TO BRING ICONS
▲ CLASS DESCRIPTIONS
▲ WEEKLY CLASS SCHEDULE
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Organization
Greater Somerset County YMCA
Project
Group Exercise Class Category & Description Graphics
Role
Copyeditor, Creative Lead, Graphic Designer, Web Designer
Tools & Technology
Adobe Illustrator | Adobe Photoshop | Daxko GroupEx Pro
Skills & Knowledge
Brand Compliance | Brand Messaging | Color Theory | Communications Strategy | Creative Development | Creative Problem-Solving | Cross-Functional Collaboration | Customer-Centric Mindset | Customer Experience (CX) Strategy | Graphic Design | Iconography | Nonprofit Marketing | Project Management | UI/UX Design
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INTRO & GOAL
Leadership across the organization in the fitness and health/wellness spaces agreed on and budgeted for the adoption of a new group exercise class reservation system, GroupEx Pro. The centralized nature of class descriptions in GroupEx Pro’s system structure required a complete review and alignment of class descriptions across the five YMCAs set to migrate from fully independent Google Calendars to this new platform. Further, the graphical interface in GroupEx Pro provided branded fitness icons for programming like Spin, TRX, and Aqua Zumba while also allowing local organizations to upload their own. This created an opportunity to reinforce YMCA brand standards and elevate the perceived quality and value of Y classes amidst well-known third-party-created programming. Lastly, it was possible to copy/paste simple icon-like graphics into the WYSIWYG class description editor, presenting additional visual branding opportunities in this frequent member-facing touchpoint.
STRATEGY & PROCESS
All group exercise class descriptions were reviewed and edited for complete alignment in collaboration with program directors and fitness instructors. Fitness levels and suggested items to bring were also reviewed.
SOLUTION & OUTCOME
With individual class descriptions updated, a standard set of categorizing branded graphics was then created to represent class offerings in the areas of Active Older Adults, Aquatics, Cycling & Spin, Dance & Zumba, Strength & Conditioning, and more. Icons representing suggested fitness levels per class (including suitability for Active Older Adults) and recommended items to bring were also created. The final result was complete visual and descriptive alignment for group exercise classes across all Greater Somerset County YMCA branches.